Cookie Policy
Last updated: May 14, 2025
Brohn Homes (“Brohn,” “we,” “our,” or “us”) uses cookies and similar tracking technologies on https://brohnhomes.com (the “Site”). This Cookie Policy explains what cookies are, why we use them, and the choices you have. It should be read together with our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They store information about your session so the site can recognize your browser, remember preferences, and measure performance. We also employ technologies that behave like cookies, such as pixels, tags, and local storage (collectively, “cookies”).
2. Why we use cookies
| Category | Purpose |
|---|---|
| Essential & functional | Enable core features such as page navigation, form security (e.g., reCAPTCHA), and your cookie‑preference settings. |
| Analytics & performance | Understand how visitors use the Site, improve content, and diagnose problems (Google Analytics 4 with IP‑anonymization). |
| Advertising & retargeting | Measure the effectiveness of our paid media campaigns and show you relevant ads off‑site (Google Ads remarketing tag, Meta Pixel, LinkedIn Insight Tag). |
3. Cookies we set
Below is a non‑exhaustive list of key cookies and trackers. Exact names may vary.
| Service | Provider | Typical lifespan | Purpose |
|---|---|---|---|
_ga, _ga_* |
14 months | Distinguish visitors and track engagement (GA4). | |
_gcl_au |
Google Ads | 3 months | Measure ad click‑through conversions. |
_fbp |
Meta | 3 months | Deliver and measure Facebook/Instagram ads. |
Google Analytics may also create additional first‑party cookies to throttle request rates or remember attribution information. Our GA4 implementation masks the last octet of your IP address and retains user‑level data for 14 months.
4. Third‑party cookies
Advertising partners may set their own cookies when content is embedded or when you follow outbound links. These cookies are governed by the privacy policies of those third parties. We do not control their use.
5. Your choices
Browser settings
Most browsers let you delete or block cookies entirely. Doing so may affect Site functionality.
Google Analytics opt‑out
Install the Google Analytics Opt‑out Browser Add‑on if you do not wish to be tracked.
Interest‑based advertising
To opt‑out of targeted advertising from participating companies, visit:
- Digital Advertising Alliance: https://optout.aboutads.info
- Network Advertising Initiative: https://optout.networkadvertising.org
California & other U.S. state rights
If you reside in California or a state with similar legislation, you can request to opt‑out of the “sale” or “sharing” of personal information by emailing [email protected] or by using the “Do Not Sell/Share My Information” link in our footer.
6. Changes to this policy
We may update this Cookie Policy to reflect changes in technology, legal requirements, or our business. When we do, we will revise the “Last updated” date and, where required, seek renewed consent.
7. Contact us
Questions? Email [email protected]
Attn: Privacy Team
By continuing to use the Site, you acknowledge that you have read and understood this Cookie Policy and agree to our use of cookies as described herein.